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Dr. Eric Topol featured in GQ Magazine for their “Rock Stars of Science” Campaign
June 25, 2009
Learn more about ROCK S.O.S. at http://www.rockstarsofscience.org
Some of our most brilliant scientific minds are dedicated to finding cures for the diseases that threaten our future, and America’s most celebrated Rock Stars stand behind them.
Dr. Eric J. Topol was recently featured in the June 2009 issue of Gentlemens Quarterly (GQ).
THE NATION’S LEADING SCIENTISTS AND TOP ROCK STARS SHINE A SPOTLIGHT ON THE PROMISE OF MEDICAL RESEARCH
GEOFFREY BEENE GIVES BACK® and GQ Magazine
Launch Public Service Campaign with Designer Menswear Photo Feature
WASHINGTON, DC – MAY 6, 2009. GEOFFREY BEENE GIVES BACK® and GQ Magazine have joined forces to bring celebrity rock stars like nine-time Grammy Award winner, Sheryl Crow, and some of the nation’s leading medical researchers in areas like Cancer, HIV-AIDS, Heart disease, Alzheimer’s, genetics and personalized medicine together to showcase the need for greater funding and to capture the imagination of the next generation of “Rock Stars of Science” in the making. The public service campaign, called Rock Stars of Science (ROCK S.O.S.), will be launched through a special 6-page sponsored photo spread in the June issue of GQ Magazine, available nationally on May 28.
ROCK S.O.S. aims to bridge a serious recognition gap that, according to a recent Harris Interactive survey, makes Britany Spears more influential than Stephen Hawking among most Americans. In fact, the survey, which was done on behalf of Chicago’s Museum of Science and Industry and endorsed by the national organization, Research!America, found that nearly half of those polled could not name a single living scientist.
“It’s not everyday that Platinum selling artists have a chance to jam with Nobel Prize winners and recipients of the Presidential Medal of Freedom, but maybe we should,” said Sheryl Crow. “What these scientists are doing to fight diseases like breast cancer is just as much driven by inspiration and a passion for humanity as the best song every written. Without our realizing it, they are quietly making everyone’s life healthier and fuller, so we all owe them our deepest respect and support.”
Along with Sheryl Crow, ROCK S.O.S. features Grammy-nominated Josh Groban, hip hop artist and X-Men Origins: Wolverine co-star Will-i-am, Aerowsmith’s Joe Perry and multi-Platinum seller, Seal. Featured researchers include:
- Francis S. Collins, MD, PhD, former Director of the National Human Genome Research Institute (NHGRI) at the National Institutes of Health (NIH) and recipient of the Presidential Medal of Freedom
- Harold Varmus, MD, Nobel Prize winner for discovery of cancer genes, former director of the National Institutes of Health, and advisor to President Obama and Gates Foundation ( Memorial Sloan Kettering Cancer Center)
- Anthony S. Fauci, MD, global expert on HIV/AIDS and key advisor to the White House and Department of Health and Human Services on infectious diseases and global health (NIAID)
- David B. Agus, MD, leading researcher and entrepreneur in personalized medicine for major diseases like cancer (USC)
- Rudy Tanzi, PhD, discoverer of major new genes (Harvard)
- Eric J. Topol, MD, pioneer in cardiology and genomics-based medicine (Scripps)
- Ron Petersen, MD, clinician, AD investigator ; President Ronald Reagan’s personal physician (Mayo Clinic)
- Steven T. DeKosky, MD, pioneer in early detection AD (UVA Medical School)
- Sam Gandy, MD, PhD, researcher developing drugs for prevention and treatment of AD (Mount Sinai)
- Dale Schenk, PhD, inventor of the vaccination approach for treatment of AD (Elan Pharmaceuticals)
- Jeffrey Cummings, MD, modernizer of brain function measurements.(UCLA)
“Scientists like to tell ourselves that we are too busy to worry about image. But the reality is that our work only has a chance of making a difference if we build a much broader base of popular support for medical research than currently exists in this country. That has to include more public pressure for congressional funding of research and more commitment to developing scientific leadership for the next century,” explained Dr. Francis S. Collins, one of the featured ‘Rock Stars of Science.’ “So if that means I have to break out my old guitar, get dressed up and play with some of my all time favorite musicians – well it’s a tough job but someone has to do it.”
In addition to the GQ Magazine photo feature, ROCK S.O.S. will be supported by a website http://www.rockstarsofscience.org, to be launched on June 1, 2009. The site will profile the scientists, their teams and research institutions. Readers will also have the opportunity to sign a declaration calling for more funding for science research, nominate their own Rock Stars of Science, and qualify for limited edition campaign giveaways. “ROCK S.O.S. helps to mobilize Americans in a number of ways to end this moment in history when our greatest minds and dedicated public servants are too often overlooked,” explained Meryl Comer, President of the GEOFFREY BEENE GIVES BACK® Alzheimer’s Initiative and campaign coordinator. “We are so close to simply too many dramatic breakthroughs against the diseases that threaten our future to lose ground now. Whatever it takes, we must send the S.O.S.—which doubles as ‘Support Our Science’.”
ROCK S.O.S. is made possible by the designer menswear brand, GEOFFREY BEENE with a unique business model of corporate giving. One hundred percent of net profits from GEOFFREY BEENE, LLC fund philanthropic causes. Today, the GEOFFREY BEENE Foundation and the GEOFFREY BEENE Brand have supported over $145 million in charitable commitments to a variety of medical causes including the lead recipient, the GEOFFREY BEENE Cancer Research Center at Memorial Sloan-Kettering Cancer Center. Additional charitable support goes to its Alzheimer’s Initiative, signature CFDA and YMA Fashion Scholarships, Veterans’ support and protection of animals. In partnership with Macy’s, GEOFFREY BEENE supports the GoRed for Women campaign and the welfare of women and children, through the Family Violence Prevention Fund. http://www.geoffreybeene.com
GQ Magazine is the leading men’s general-interest magazine with a monthly readership of 6.1 million readers. The magazine is published by Condé Nast Publications. http://www.gqconnects.com
